Treats! Magazine hosted the annual Trick or Treats! Halloween Party at No Vacancy in Hollywood, CA. We look forward to this event every year as one of the most exclusive costume parties since the heyday of the Playboy Mansion.
As the Treats! Art Director, I am responsible for protecting the brand while elevating the expectations of the event each year with unique themes, exclusive locations, unexpected surprises, and a memorable experience for the ultra exclusive celebrity guestlist. Each year, the team plans the event months in advance in coordination with the launch of a new Treats! Magazine issue. We work with PR agencies to secure automotive and liquor sponsorships along with activations with smaller brands.
I also collaborate and organize with our marketing team to develop a strategy to build up the anticipation for the event with teasers on the Treats website and influencer social media accounts.